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Cereales María is a small collective family business that was established 25 years ago by María Centeno with the hope of providing a good education for her two daughters, Dania and Levina. Now her daughters have taken on the family business and preserved their mother's traditional methods. They had not thought about expanding their small company until they did a project with the Millennium Challenge Corporation, which financed a small mill that streamlined their productive process.
Today they produce eight types of cereals and sell one-pound | bags in the local marketplace. They are also doing a market test of a smaller 50-gram bag, which has been successful. Recently they have also designed new labels and been able to improve their production center, adding a roof and new work tables.
With this line of credit, the group will have enough working capital to buy one week's worth of raw materials. Not only will this allow them to buy at a better price and improve their margin, but they will also be able to respond to larger orders.
This is the group's first loan with La Base. |
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